Design
Philosophy
Aesthetically, our design team approaches each project independent of others. We strive to create original solutions based on content. We trust content and let it guide us to our design solution.Our design fundamentals, however, stay the same. We always establish a content hierarchy and give each content element appropriate weight and space. This makes a page feel usable even when it contains large amounts of information. And it intuitively guides users through your site.
Process & Presentation
Our design process revolves around client communication and participation. It begins during the discovery phase. We work with our clients to define content in terms of style, scale, and relationship.In doing so, we review example sites and consider sample design patterns using style tiles. We also collaborate to construct wireframes—architectural tools for identifying content relationships and layout. The combination of these tools helps to avoid common missteps and establishes the foundation for a successful project.
Our team begins designing your site based on these stile tiles and wireframes. We start with your homepage concept and key sub-pages. We also create a design vocabulary that establishes design consistency throughout each page of your new site.
We present the iterative versions of our design in the browser, as a functional prototype that accurately reflects the eventual look of your site. This facilitates constant testing and feedback, as well as live demonstration of mouse-overs, slide-shows, and other dynamic interactions. It also means our designs can be edited, if necessary, without significant adjustments to your project timeline.
