Think back to when you were a child and you opened a book with no pictures – you were most likely bored and disinterested. Your website will spur the same reaction if it loads a lengthy wall of text. Keep your text short, sweet, and to the point. The popularity of images as effective communication tools explains the rise of Pinterest and Instagram. Use the visual medium to your advantage.
Whether you love it or hate it, social media is here to stay, and it’s a great way to spread the word about the content on your site. The step after creating valuable content is getting people to share and talk about it. Make this step simple by including clearly visible social widgets for easy sharing. Additionally, do some research to discover your target audiences and share directly with them. If you keep your content in a locked room, no one will see it.
If your site was a person, how would she dress? Maybe you’ve heard the rule that you shouldn’t wear more than three different colors in a single outfit. The same rule applies to your website. If you’re completely lost when selecting colors that will complement and not clash, use a palette generator.
Have you ever gone to a site and been unable to immediately identify what the company does? Minimalism has become trendy in recent years, but there is such a thing as being too minimalistic. The design of your site should reflect your brand, but it should also clearly and concisely articulate your purpose. If someone can’t figure out why you exist, they’ll have a hard time caring about what you have to say. And they’ll click away.
Your site should have a logical path for visitors to follow. Include visible navigation and implement headings and subheadings into your copy. Make sure that you don’t have any horizontal overflow, resulting in the dreaded side scrollbar. Mobile first!
Christine was born and raised in the suburbs of Detroit, Michigan. She graduated from the University of Michigan in 2014 with a Bachelor’s Degree in Communications and Spanish. After she graduated, she bought a one-way ticket to Philly on a whim and has been happily living here ever since.
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