Person pointing at a laptop screen.
A clearly defined brand voice gives your organization a specific personality and helps to reinforce the organization’s overall mission. A brand's tone, however, should vary depending on a number of factors.
Person typing on a laptop
A well-written meta description is a mainstay in SEO and has the ability to prompt a user to click through to your site, increasing the CTR and positively affecting your search rankings. 
Person typing on laptop
Writing B2B and B2C content can be very different. Each type of content requires a different tone and channel of distribution.
Two people shaking hands
Use the following tips to build a more trustworthy digital presence and encourage customer retention and loyalty. 
Christine Germeroth
Christine Germeroth
Man pointing at laptop screen
At this year's BADCamp, our Senior Web Architect Nick Lewis led a session on Gatsby and the JAMstack. You can watch the session here.
Christine Germeroth
Christine Germeroth
Person writing in a notebook
Even though SEO tactics have changed, there are still certain boxes you should make sure you’re checking when you publish content on your website. So how do you make sure your content is creative and appealing to readers, but still optimized for search engines?
Christine Germeroth
Christine Germeroth
Two men at two computers
Consider repurposing your content to reach new audiences, increase brand credibility, and improve SEO.
Woman using laptop

A call to action is arguably the most important part of a piece of content for your website.

Christine Germeroth
Christine Germeroth
Dollar bill
If your landing page is poorly written or designed, it could cost you conversions. 
Christine Germeroth
Christine Germeroth
Smartphone screen
Keyword research can go a long way in boosting your organic search performance. It also helps inspire new ideas for fresh content on your website.
Christine Germeroth
Christine Germeroth
Concept Development Board
If you’re on a software development team, user stories are a useful tool in understanding how a feature works from the perspective of your users.
Google search screen

If you hear “SEO” and immediately get overwhelmed, I have good news for you.

Christine Germeroth
Christine Germeroth
Pencil erasers
Editing can turn good content into great content, which can make all the difference when it comes to your website.
Christine Germeroth
Christine Germeroth
To do list
Here are some of the tools we use at Zivtech to help us stay on track with projects.
Emily
Emily Howards
Notebook and coffee
Writing can be daunting, but these tools can help you overcome challenges during the process.
Emily
Emily Howards
Laptop and notebook
You’ve perfected what’s already on your site, but now it’s time to take a deeper look through a gap analysis.
Christine Germeroth
Christine Germeroth
Group of people working together

If you’re familiar with software development, you’ve likely heard of agile methodology.

Arrow pointing down

During the redesign process of a website, there are many small changes that can ultimately affect the traffic of the new site.

Open book on table
At Zivtech, we use a variety of methods to conduct thorough user research.
Emily
Emily Howards
Pencil and notebook
If you haven’t put significant time and effort into your site content in the past, it’s time to start.
Christine Germeroth
Christine Germeroth
Microphone
Establishing a brand voice takes time and careful consideration, but it will help drive your strategy and build stronger relationships with your audience.
Emily
Emily Howards
Lightbulb

It’s that time of year again! Our team put their thinking caps on to consider what’s to come in web development, design, and tech in 2018.

Christine Germeroth
Christine Germeroth
Keyboard and coffee

Writing content for the web can be challenging.

Emily
Emily Howards
Hot air balloons
Measuring the success of your site is a key step in the process, but it can be difficult to determine exactly what you should analyze in order to get a sense of what’s working and what’s not.
Emily
Emily Howards
Diamond pattern
In a nutshell, a component is a design element used on more than one page.
James Cole
James Cole
Video game controller
Games are simply another type of experience, so why wouldn’t the same principles of enjoyment translate to how someone uses a website? 
Jen
Jen Rovner
Group working together
Part of the art of PM-ing is trial and error, but try to start out with a structure that works well for you and your team right off the bat.
Maddie Presland
Maddie Presland
Notebook and pencils

It’s easy to get caught up in the details of design and feature development during a website build.

Christine Germeroth
Christine Germeroth
Doors

Choosing a vendor is one of the first decisions you need to make when you embark on a site redesign or upgrade.

Christine Germeroth
Christine Germeroth
People working together

Your website helps drive your business’s success, so it’s important to devote time to it through regular updates.

Christine Germeroth
Christine Germeroth
Journal
If your startup isn’t already doing content marketing, this is why you should jump on the bandwagon.
Christine Germeroth
Christine Germeroth
Swim lanes
You can get valuable insight from visualizing each feature request's path to deployment as an assembly line that can be optimized.
Analytics
Here are a few tips and tricks to start improving your SEO over time.
Christine Germeroth
Christine Germeroth
Binoculars
Without a well thought out and detailed strategy, achieving your goals might feel impossible. Here are 7 signs that your project needs a proper discovery phase before investing in any type of design and development project.
Marco De Paulis
Marco De Paulis
Experiment
A/B testing is a surefire way to continuously make improvements to your website.
Christine Germeroth
Christine Germeroth
People at a meeting

It seems obvious that user research is a critical part of improving the

Maddie Presland
Maddie Presland
three telephones

Every design and development shop knows that client communication plays a significant role in a project’s success.

Olivia Coplan
Library

If you’re unsure about what content your site has and what information it’s missing, you might need to do a

Maddie Presland
Maddie Presland
People taking notes
A full architecture review is paramount before you start to develop a new site.
Maddie Presland
Maddie Presland
Long exposure car lights
You've gone through all the checklist compliance work, but haven't seen any change in your site's speed. What's going on here?
Modern architecture

This week, Forrester released their report on the best web content management systems. See which products came out on top. 

Marco De Paulis
Marco De Paulis
Telescope overlooking a beach

There are a lot of different reasons why people need a site audit.

Computer
Here are some additional tools we found to be great assets to a documentarian's repertoire.
Quality

The quality assurance (QA) phase of a web development project is the last phase before launch.