Two people shaking hands
Use the following tips to build a more trustworthy digital presence and encourage customer retention and loyalty. 
Man pointing at laptop screen
At this year's BADCamp, our Senior Web Architect Nick Lewis led a session on Gatsby and the JAMstack. You can watch the session here.
Person writing in a notebook
Even though SEO tactics have changed, there are still certain boxes you should make sure you’re checking when you publish content on your website. So how do you make sure your content is creative and appealing to readers, but still optimized for search engines?
Two men at two computers
Consider repurposing your content to reach new audiences, increase brand credibility, and improve SEO.
Woman using laptop

A call to action is arguably the most important part of a piece of content for your website.

Dollar bill
If your landing page is poorly written or designed, it could cost you conversions. 
Smartphone screen
Keyword research can go a long way in boosting your organic search performance. It also helps inspire new ideas for fresh content on your website.
Concept Development Board
If you’re on a software development team, user stories are a useful tool in understanding how a feature works from the perspective of your users.
Google search screen

If you hear “SEO” and immediately get overwhelmed, I have good news for you.

Pencil erasers
Editing can turn good content into great content, which can make all the difference when it comes to your website.
To do list
Here are some of the tools we use at Zivtech to help us stay on track with projects.
Notebook and coffee
Writing can be daunting, but these tools can help you overcome challenges during the process.
Laptop and notebook
You’ve perfected what’s already on your site, but now it’s time to take a deeper look through a gap analysis.
Group of people working together

If you’re familiar with software development, you’ve likely heard of agile methodology.

Arrow pointing down

During the redesign process of a website, there are many small changes that can ultimately affect the traffic of the new site.

Open book on table
At Zivtech, we use a variety of methods to conduct thorough user research.
Pencil and notebook
If you haven’t put significant time and effort into your site content in the past, it’s time to start.
Establishing a brand voice takes time and careful consideration, but it will help drive your strategy and build stronger relationships with your audience.

It’s that time of year again! Our team put their thinking caps on to consider what’s to come in web development, design, and tech in 2018.

Keyboard and coffee

Writing content for the web can be challenging.

Hot air balloons
Measuring the success of your site is a key step in the process, but it can be difficult to determine exactly what you should analyze in order to get a sense of what’s working and what’s not.
Diamond pattern
In a nutshell, a component is a design element used on more than one page.
James Cole
James Cole
Video game controller
Games are simply another type of experience, so why wouldn’t the same principles of enjoyment translate to how someone uses a website? 
Group working together
Part of the art of PM-ing is trial and error, but try to start out with a structure that works well for you and your team right off the bat.
Maddie Presland
Maddie Presland
Notebook and pencils

It’s easy to get caught up in the details of design and feature development during a website build.


Choosing a vendor is one of the first decisions you need to make when you embark on a site redesign or upgrade.

People working together

Your website helps drive your business’s success, so it’s important to devote time to it through regular updates.

If your startup isn’t already doing content marketing, this is why you should jump on the bandwagon.
Swim lanes
You can get valuable insight from visualizing each feature request's path to deployment as an assembly line that can be optimized.
Here are a few tips and tricks to start improving your SEO over time.
Without a well thought out and detailed strategy, achieving your goals might feel impossible. Here are 7 signs that your project needs a proper discovery phase before investing in any type of design and development project.
Marco De Paulis
Marco De Paulis
A/B testing is a surefire way to continuously make improvements to your website.
People at a meeting

It seems obvious that user research is a critical part of improving the

Maddie Presland
Maddie Presland
three telephones

Every design and development shop knows that client communication plays a significant role in a project’s success.

Olivia Coplan

If you’re unsure about what content your site has and what information it’s missing, you might need to do a

Maddie Presland
Maddie Presland
People taking notes
A full architecture review is paramount before you start to develop a new site.
Maddie Presland
Maddie Presland
Long exposure car lights
You've gone through all the checklist compliance work, but haven't seen any change in your site's speed. What's going on here?
Modern architecture

This week, Forrester released their report on the best web content management systems. See which products came out on top. 

Marco De Paulis
Marco De Paulis
While you may have a seemingly well-organized navigation that just needs finessing, your site architecture is the foundation of the entire website experience. Do you really want to build on something that could be cracking at the base?
Ferris Wheel

If you want to grab someone’s attention, you may need to get extreme.

Maddie Presland
Maddie Presland
Person climbing stairs

An accountant we know was being held hostage.

Sue Spolan
Sue Spolan
Bird Migration
Once a site gets stale, it’s time to update. You may be going from one CMS to another, i.e., WordPress to Drupal, or you may be moving from Drupal 6 to Drupal 8.
Sue Spolan
Sue Spolan
Do different CMS options offer varying levels of security? Here's how to keep your site safe.
Sue Spolan
Sue Spolan
Open books laying out

What do Fibonacci numbers and T-shirt sizes have in common?

Leslie Salazar
Leslie Salazar
Journal, pen, and binder clip
An editorial calendar is a roadmap to ensure content marketing success.
Sue Spolan
Sue Spolan

Read this quick rundown on how to create any kind of collateral for your content marketing campaign.

Sue Spolan
Sue Spolan
Old computer station

We asked our team of experts at Zivtech to look into the near future and consider what's possible for 2016. Here are their predictions, and a few other random thoughts.

Zivtech Staff
Telescope overlooking a beach

There are a lot of different reasons why people need a site audit.

Red wall
If you’re using Chrome, and in all likelihood you are, given that nearly half of global users are on Google’s browser, you may have noticed a security warning. Should you be worried?
Here are some additional tools we found to be great assets to a documentarian's repertoire.
Allison Law
Allison Law
Old bikes
Did you create your website 5 or 10 years ago? It’s time for a redesign.
Devon Walder

With Drupal 8 in the final stage of development, support for Drupal 6 will soon be coming to a close. If you are currently running a Drupal 6 site, now is the time to start thinking about upgrading, and choosing which version of Drupal is right for you.

Devon Walder
To do list
There are a few things every new client should have prepared before an initial call to make the conversation mutually beneficial, and in the end, to help drive the process forward.
Devon Walder

The quality assurance (QA) phase of a web development project is the last phase before launch.

Rocket launch

After months of site development, code, more code, and long hours, launch day arrives.

Meghan Palagyi