LSAC required a CMS that offered both front-end design consistency as well as back-end usability for content contributors. Drupal 8 offers predefined design elements so that the user interface remains consistent. It also allows for many individuals within the organization to have content editing access, when previously it was only possible for a handful of people.
Our content strategist conducted a content audit and gap analysis to determine if each piece of content should be kept, combined, or deleted. We then created a page-level communication strategy and worked with LSAC using a content operations platform to assist in the organization and management of content. With over 1,000 pages of content, it was especially important to structure information so that the correct content would be delivered to users quickly and efficiently.
The site houses an abundance of resources for prospective law students, so this information needed to be prioritized. The site’s navigation was designed with specific users in mind. Our team rearranged the order of the menu bar to appear in order of importance. We also broke up text-heavy pages with headers, accordions, and visual elements. This led to a more intuitive user experience. We also created an events calendar that enables users to add events and conferences to their personal calendars.
One of LSAC’s core values is a commitment to supporting diversity in the legal profession, so it’s imperative that their site is equally accessible to all users. Our team of developers worked alongside an accessibility expert to design a site that complies with the Web Content Accessibility Guidelines (WCAG 2.0 Level AA).
The site can be fully navigated using a keyboard, and text boxes are highlighted so that a user can easily determine where they are on the page. Instructions for filtering information can be read by screen readers, and text and images were adapted to ensure an acceptable contrast ratio for people with visual impairments.
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