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A clearly defined brand voice gives your organization a specific personality and helps to reinforce the organization’s overall mission. A brand's tone, however, should vary depending on a number of factors.
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Writing B2B and B2C content can be very different. Each type of content requires a different tone and channel of distribution.
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Use the following tips to build a more trustworthy digital presence and encourage customer retention and loyalty. 
Christine Germeroth
Christine Germeroth