Effective content drives traffic, engagement, retention, and sales.

We address the needs of your target audience and help you make important decisions about how to organize and rethink existing content. We also work with you to create new content that improves audience engagement and organic search results.

Our process

We begin by conducting in-depth research on your company’s mission, voice, and target audience. We then identify and create user personas, user stories, and journey maps. Our content strategists perform a complete content audit to examine your website’s existing content and architecture to identify information gaps. Our keyword research provides insight into what your users already search for as well as new topic opportunities. Each step of this process contributes to crafting a well-rounded content creation plan.

Our plan

Content audit

A content audit examines your site’s existing content and architecture before moving forward with a content migration or redesign. Our content strategists and developers work together to perform comprehensive audits by using your website’s existing URL structure to map legacy content. This means that you’ll never lose your site’s most valuable content during the implementation phase of the project.

Content gap analysis

A content gap analysis provides valuable insight into your competitor’s content. Our team utilizes the information from a content gap analysis to identify the topics and search terms that your competitor currently ranks better than you in, as well as the keywords they aren’t targeting. Determining these search terms allows you to target them with your new content.

Keyword research

Keyword research identifies popular search terms and phrases in an attempt to figure out which keywords to compete for. Our team conducts in-depth keyword research to give you a better understanding of the demand for certain terms and an idea for how to compete with competitors for those terms to rank better in organic search.

Content creation plan

A content creation plan gives your content a purpose. Our content strategists help you identify your target audiences and a variety of content types and channels that will help you deliver content to them. An effective content creation plan ensures that your content is distributed through the proper channel to reach your target audiences.

Copywriting

Connect with your audience through credible and compelling content. Effective copywriting help establishes a brand presence, keeps your audience engaged, and improves your site’s SEO. Our team writes strategic content for every client and has experience writing website copy, blog posts, social media posts, eBooks, white papers, customer testimonials, case studies, and more.

SEO

Search engine optimization is an integral part of driving traffic to your website. Our team optimizes your site’s SEO through meta descriptions, keyword research, alternative image text, URL structure, and strategic inbound and outbound linking. Our experts build an additional structure to the backend of your Drupal site to allow for easy management of your site’s SEO while allowing for customization.

Learn more about how to develop an effective content strategy, as well as the best tools for your content strategy.

January 13, 2020

The Value of Structured Content

Ensuring proper delivery of web content can always be a challenge. While content isn't always "in the right place at the right time," structured content methodology can aid content-related issues on the front and back ends.

Ethan Schug

December 17, 2019

Content Strategy for Small Teams

Developing a content strategy for your business may seem like an impossible task – especially if you're one of only a few content creators on your team. These steps make content strategy accessible and manageable for even the smallest of teams.