Hands typing on a laptop
Brand authenticity helps brands establish loyal and lasting relationships with their clients. Our Web Design Co-op sat down with us and discussed how brands can maintain authenticity in a saturated digital space.
Alana Battalino
Alana Battalino
Person pointing at a laptop screen.
A clearly defined brand voice gives your organization a specific personality and helps to reinforce the organization’s overall mission. A brand's tone, however, should vary depending on a number of factors.
Alana Battalino
Alana Battalino
Design wireframes
I was tasked with designing key elements for the brand: a logo, website, and various illustrations to use as imagery. Here's how I tackled the project.
Kaci Kwiatek
Establishing a brand voice takes time and careful consideration, but it will help drive your strategy and build stronger relationships with your audience.
Emily Howards
Empty office

Teach your employees how to effectively sing your company’s praises and be the best brand advocates they possibly can be.

Christine Germeroth
Christine Germeroth