Hands typing on a laptop
Brand authenticity helps brands establish loyal and lasting relationships with their clients. Our Web Design Co-op sat down with us and discussed how brands can maintain authenticity in a saturated digital space.
Person pointing at a laptop screen.
A clearly defined brand voice gives your organization a specific personality and helps to reinforce the organization’s overall mission. A brand's tone, however, should vary depending on a number of factors.
Design wireframes
I was tasked with designing key elements for the brand: a logo, website, and various illustrations to use as imagery. Here's how I tackled the project.
Microphone
Establishing a brand voice takes time and careful consideration, but it will help drive your strategy and build stronger relationships with your audience.
Emily
Emily Howards
Empty office

Teach your employees how to effectively sing your company’s praises and be the best brand advocates they possibly can be.

Christine Germeroth
Christine Germeroth
Ferris Wheel

If you want to grab someone’s attention, you may need to get extreme.
 

Maddie Presland
Maddie Presland