branding

Brand authenticity helps brands establish loyal and lasting relationships with their clients. Our Web Design Co-op sat down with us and discussed how brands can maintain authenticity in a saturated digital space.

A clearly defined brand voice gives your organization a specific personality and helps to reinforce the organization’s overall mission. A brand's tone, however, should vary depending on a number of factors.

I was tasked with designing key elements for the brand: a logo, website, and various illustrations to use as imagery. Here's how I tackled the project.

Establishing a brand voice takes time and careful consideration, but it will help drive your strategy and build stronger relationships with your audience.