Desktop computer, laptop computer, smart phone, and tablet on a desk
As the field of user experience continues to expand, it’s important to be cognizant of the main principles that build the foundation for human-computer interaction.
Keyboard with emojis
Emojis have taken over. How has the popularity of emojis affected UX?
User Error
Designing a creative 404 page could turn user error into an opportunity for increased engagement and user retention.
Broken plate
Broken links are bad for user experience. They can also negatively affect your SEO and bump your site down in search rankings.
Christine Germeroth
Christine Germeroth
Person using laptop
Clarifi is a nonprofit organization on a mission to make financial literacy more accessible. Their website needed to serve as a catalyst for relationships with their users.
Christine Germeroth
Christine Germeroth
Open book on table
At Zivtech, we use a variety of methods to conduct thorough user research.
Emily
Emily Howards
To-Do List in Notebook
If you want to know if your site’s core functionalities are user-friendly, a heuristic evaluation is a great place to start. 
Yujean Park
Yujean Park
Diamond pattern
In a nutshell, a component is a design element used on more than one page.
James Cole
James Cole
Video game controller
Games are simply another type of experience, so why wouldn’t the same principles of enjoyment translate to how someone uses a website? 
Jen
Jen Rovner
Notebook and pencils

It’s easy to get caught up in the details of design and feature development during a website build.

Christine Germeroth
Christine Germeroth
Computer
Your site’s user experience plays such a significant role in its overall success. Personalize your site's navigation to create a better experience.
Christine Germeroth
Christine Germeroth
Mood driven design
Use mood fluctuations throughout your design process to create more positive experiences.
Jen
Jen Rovner
A man stands on a cliff

User experience (UX) is a driving forces behind the success of your website.

Jen
Jen Rovner
Globe

You may have heard the term “wayfinding” before and nodded along, as you do whenever someone throws out niche jargon.

Samantha Rogers
Samantha Rogers
Compass
While you may have a seemingly well-organized navigation that just needs finessing, your site architecture is the foundation of the entire website experience. Do you really want to build on something that could be cracking at the base?
Jen
Jen Rovner
Two rows of trees
Don't break the Gestalt Laws of Grouping. Your site metrics will thank you for it. 
Samantha Rogers
Samantha Rogers
Letters
Help text on form fields is an intrinsic component for web applications that contain forms for content creation, user accounts, or data entry.
User with keyboard, mouse, and coffee mug

You have 15 seconds to make an impact when people visit your site. If your website is not user friendly, you will lose more than 20 sales in the time it takes you to read this post. Is that a gamble you’re willing to take?

Sue Spolan
Sue Spolan