Your time is limited. By the time you finish this sentence, someone will visit and abandon your website. Unless you give your visitors a reason to stick around, they're gone. High bounce rate is an indicator of visitors' lack of interest.
It may be absolutely fine for a user to check out one page, especially if it's a press release or another event driven piece of content. But if your goal is to build a relationship with your visitors, one and done won't cut it.
Thanks to Zivtech's UX/UI Designer Jen Rovner for co-writing this article.
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