Reorganize your content to better serve your users.
Effective information architecture helps users understand where they are on your site and what they should expect when they click a piece of content. Information architecture provides the structure for your website or web application.
Our process
Our team of experts outlines your content priorities and creates a sitemap to organize the pages and navigation. Zivtech’s content strategists and designers separate your content into categories and label them to create hierarchies, intuitive navigation, and accurate metadata, resulting in a better content strategy.
Categorization
Categorizing your content into clear groups addresses the needs of your users while helping achieve your business goals. Our team of strategists groups your content together into categories that help tell your brand’s story and provide a clear pathway to the information your users are looking for.
Labels
Content labels need to be clear, specific, and consistent in order for your audience to be able to successfully find the information they’re looking for. Our team uses best practices to label your content in a way that makes sense and appeals to your users.
Hierarchies
Our team works with you to determine the importance of each piece of content on your site. We then organize your content hierarchically so that the most important information can be found easily by your uses.
Navigation
Intuitive navigation is key when it comes to creating a positive user experience. User-friendly navigation means that the content on your site exists where a user would expect it to be. It’s the difference between a user flowing seamlessly through your site and having them leave frustrated and confused.
Metadata
Keywords, tags, publishing dates, and author names are all considered part of your content’s metadata. When a search engine crawls your site, it uses this information to identify the relevance of your content in relation to a user’s search query.
Zivtech has built the information architecture for several of our clients including the Law School Admission Council, and Manhattan Neighborhood Network.